About the #Morethanfootball Action Week
The #MorethanFootball Action Week is a European event for Professional European Football Clubs, Foundations, Community Trusts and their delivery organisations to showcase the impact of their investment in Community & Social Responsibility Activities and Programmes on a local, national and international stage. This initiative, powered by EFDN and multiple Football Clubs, Leagues and Football Association’s across Europe conducted this inaugural event from the 30.03.2017 until 09.04.2017.
During the event period, all participating organisations used the event to highlight the social impact they are having within their local national & International communities. We identified through research that it can be a substantial process for clubs of all sizes and capabilities to showcase the amazing work within their communities to a wider audience.
Key findings prove that traditional sports media continue to focus on the 11 players on the pitch and sometimes miss great opportunities to demonstrate the impact clubs are having in European regions and around the globe. The #MorethanFootball Action Week was firmly committed along with its key stakeholders to deliver a week focussed on the work of the European Football Family to receive the attention we all feel it deserves! For this reason, we are working to bring #MorethanFootball Action Week to a European & Global football audience with the intention that the event integrated into the European Football ‘s sporting calendar within European Football. Clubs and organisations promoted their activities, programmes & strategic messages by using a variety of modern and traditional media such as TV, radio, websites, social media channels, events, videos, billboards, posters and brochures.
An important part of the action week was the hashtag #MorethanFootball, which was used across all social media channels, when referring to the Action Week.
2nd #MorethanFootball Action Week
After the success of the 1st edition, EFDN and its stakeholders are already preparing the 2nd #MorethanFootball Action Week. It will take place from 26th of March to 8th of April 2018, embracing the International Day of Sport and Peace on 6th of April.
EFDN is working toward integrating the #MorethanFootball Action Week into the European Football’s sporting calendar as an annual event and thereby providing an opportunity for football organisations to showcase their fantastic work.
All football clubs, Leagues and FA’s in Europe are welcome to participate to showcase their activities with the areas of social impact.
If you would like to receive more information on the #MorethanFootball Action Week, please contact us at email@example.com.