Why have the #Morethanfootball Action Weeks been launched?
For several years, European clubs, leagues and football associations have shown that their role in society is much more than just as a professional football club or organisation of governance. Football clubs and governing organisations have increasingly displayed their commitment to social responsibility and giving back to their communities through various programmes and initiatives.
The 2017 #Morethanfootball Action Weeks proved that football is being used as a valid tool for social development. The #Morethanfootball initiative highlights many different initiatives that showcase how football can be used to address key societal issues. Yet, Community and Social Responsibility (CSR) in football does not always receive the media attention and credit it deserves.
Football is much more than just the 11 players on the pitch
Within the football industry, mainstream media is still primarily focused on first team matches and players of European professional clubs. News about the latest game and build up to the next fixtures are typically always in the spotlight. However, the impact that almost all European clubs are having on society is much more than just the 11 players on the pitch.
CSR has developed an instrumental role in European football and has evolved into a strategic tool for clubs to demonstrate their accountability and commitment to society; to protect their reputation, develop brand loyalty and foster competitive advantage. Football-based community projects delivered by clubs, foundations, community trusts, football associations and leagues across Europe have had significant impacts addressing a variety of social issues in their respective communities.
In order to further showcase and broaden the reach of CSR initiatives in European football the #Morethanfootball Action Weeks have been established.
A successful campaign in 2017
After the success of last year’s campaign, this year’s #Morethanfootball Action Weeks will see the participation of more than 150 organisations. Join us from 21st of March until 8th of April 2018. Use the unique opportunity to the opportunity to inform fans and stakeholders about their flagship CSR programmes.