What are the #Morethanfootball Action Weeks
The #Morethanfootball Action Weeks, took place for the first time from the 30th March until the 9th April 2017.
The initiative was launched by the European Football for Development Network (EFDN), with support of the UEFA Foundation for Children. The first #Morethanfootball Action Weeks proved that football is being used as a valid tool for social development.
Raising awareness of the transformative role European club football can play
The #Morethanfootball Action Weeks provide participating organisations with the opportunity to host events that demonstrate the social impact of their community projects and thereby raises awareness of the transformative role European club football can play in changing peoples’ lives for the better.
During the designated campaign period the participating organisations celebrate the work they do both on and off the pitch on a local, national and international level.
The social impact will be showcased through initiatives such as special match-day activities and the use of modern and traditional media such as websites, social media channels, videos, banners, billboards, posters and brochures.
In particular, organisations are encouraged to participate in a video challenge emphasising the power of football. Furthermore, the hashtag #Morethanfootball will be used by the participating organisations to spread and share the message.
#Morethanfootball Action Weeks 2018
The #Morethanfootball Action Weeks are a campaign for the European football community to showcase the impact of their investment in community and social responsibility activities and programmes. It gives the wider European football family the opportunity to inform fans and stakeholders about their flagship CSR programmes. This year’s campaign will be launched on 21st of March, at the 10th EFDN Anniversary Conference with the support of the European Football for Development Network, the UEFA Foundation for Children and the ECA. A wide range of professional football clubs, foundations, leagues and football associations from across Europe will join the initiative.
We are #Morethanfootball
During the #Morethanfootball Action Weeks, organisations are able to showcase their CSR work as they wish. Organisations can promote their community programmes during home games, in the matchday programme or on LED walls. The European football family is encouraged to publish dedicated content about community programmes on their websites and by using social media, stadium billboards and website banners.
In addition, video content on existing programmes can be created or republished and fundraisers for community activities can be organised.
Using the hashtag #Morethanfootball and creating awareness
One of the main pillars of the Action Week is social media. Participating organisations are encouraged to showcase their events and content across their social media channels using the hashtag #Morethanfootball. Using the hashtag #Morethanfootball across the different social media channels will call attention to the magnitude of work that football clubs, foundations and organisations are delivering across Europe.
Join the #Morethanfootball Action Weeks and register your organisation now.