What is the #MorethanFootball Action Week
The #Morethanfootball Action Week, took place for the first time from the 30th March until the 9th April 2017. The first campaign showcased the social impact of European Professional Football to the European community.
The #Morethanfootball Action Week was launched by the European Football for Development Network (EFDN), with support of a wide range of European Football clubs, ECA, FIFPro, the Social Football Alliance and multiple European Leagues and Football Associations.
The first edition of the #Morethanfootball Action Week provided professional football clubs, foundations and Leagues throughout Europe the opportunity to showcase their social activities.
The social impact of the club or organisation can be promoted during the designated period, examples of interaction include presence at your home match of the club in the Action Week and in addition using modern and traditional media such as websites, social media channels, events, videos, banners, billboards, posters and brochures.
Through the use of the hashtag #Morethanfootball all participating clubs, foundations and leagues can promote their own local programmes and activities while being part of this exciting European Campaign. All initiatives of the participating organisations were captured and published on the MorethanFootball website and social media channels. After the campaign, a key process for EFDN was to create a report along with our research partners to highlight all facts and figures of the impact of the campaign on national and European level. This report highlights to what extent football can have a positive impact on the society.
👉 DOWNLOAD NOW THE IMPACT REPORT OF THE FIRST EDITION HERE
SAVE THE DATE: 2ND #MORETHANFOOTBALL ACTION WEEK
Next year’s #Morethanfootball Action Week will take place from 26th of March to 8th of April 2018, embracing the International Day of Sport and Peace on 6th of April.
EFDN, along with its stakeholders, is working toward integrating the #Morethanfootball Action Week into the European Football’s sporting calendar as an annual event and thereby providing an opportunity for football organisations to showcase their fantastic work.
We welcome the entire European Football to participate again next year in this new and unique initiative.
If you would like to receive more information on the #Morethanfootball Action Week please, contact us at firstname.lastname@example.org.
We are #MorethanFootball.