PAOK and Benfica promote #Morethanfootball campaign kick off

14 September 2020

PAOK and Benfica promote #Morethanfootball campaign kick off

EFDN’s #Morethanfootball Action Weeks kick off tomorrow and will run until 11 October. As part of day one activities, European clubs PAOK FC and SL Benfica will host the official campaign kick-off ahead of their UEFA Champions League third qualifying round match at Toumba stadium in Thessaloniki, Greece.

Players from both clubs will sign a pledge to support the Action Weeks and the community initiatives implemented by their clubs and their foundations PAOK Action and Fundação Benfica. The aim of the #Morethanfootball Action Weeks is to highlight and showcase Community and Social Responsibility (CSR) programmes that European clubs run within and around their surroundings. Communities and lives have been changed through these interventions and this campaign is aimed at celebrating these successes.

Additionally, banners, flyers and other campaign materials will be displayed around the stadium to enhance visibility. The players will also pose with campaign flyers for various shots and videos that their clubs will use to create content on their websites and social media channels. Some of these will also be reposted on the official #Morethanfootball website and various social media channels.

Football is our oxygen

“Football is #morethanfootball because football it’s our life, it’s our oxygen, it’s our family, it’s our smile and through it’s magnificent power we can – altogether – make our world a little bit better!”

Anastasios Papadopoulos, Manager PAOK Action

Videos and a photos from community activities will be displayed on the mega screens in the stadium. Both organisations are active EFDN members and are participating in the Action Weeks campaign.

The belief that all European clubs, leagues and FAs go above and beyond organising a game with 22 players on the pitch was the motivation behind the establishment of the #Morethanfootball Action Weeks in 2017. The 2020 #Morethanfootball campaign will bring together the biggest team of football clubs, players, leagues, FAs and fans and will kick off with the #WeareMorethanfootball challenge.


  • Register your organisation (club, league, FA, NGO) for free
  • Get your application form for the 2020 More than Football Award powered by Musco Lighting
  • Share your branded #Morethanfootball visuals
  • Name your #Morethanfootball ambassadors
  • Participate in Action Days and online challenges during the Action Weeks
  • Promote your community initiatives online
  • Organise smaller events or social activities
  • Get on the shortlist for the More than Football Award