SV Werder Bremen

SV Werder Bremen

Werder Bremen is the pioneer of corporate social responsibility in Germany’s national football league. Werder has its own department that organises all the social projects, this department is called “CSR – Management” and consists of 10 employees and a few internships. Their jobs are to process all the everyday enquiries of the club-partners and members, as well as the organisation and development of new offerings, events and projects.

In 2012 Werder Bremen founded their CSR-brand “Werder bewegt – lebenslang” (Werder mobilises – a lifelong) to strengthen and professionalise the social competences of the club. The brand consists of six different areas with a great variety of topics. Werder organise and support projects for all people, no matter what age or social status. Aspects like environmentalism, dedication against discrimination, healthy diet, movement and education are main topics of the projects. Every project is supported by one or two public characters who are popular because of their operations in the areas of sport, economy, politics, music and television.