About the #Morethanfootball Action Weeks

About the #Morethanfootball Action Weeks

What are the #Morethanfootball Action Weeks

The #Morethanfootball Action Weeks are a global campaign for the European football community to showcase the impact of their community and social responsibility activities and programmes. Supported by the UEFA Foundation for Children, the ECA and the European Football for Development Network, the campaign provides the wider European football family with a platform to inform and engage with fans and stakeholders on their Community and Social Responsibility activities and raise awareness of the transformative role European club football can play in changing peoples’ lives for the better.

During the #Morethanfootball Action Weeks, the participating organisations celebrate the work they do on and off the pitch on a local, national and international levels with the previous two years including special match-day activities, digital campaigns and the use of more traditional media methods such as banners, billboards, posters and brochures.

See some examples from previous years here

 

WHY #MORETHANFOOTBALL

Football has always held a special place and played a significant role in society, from the inception of the modern game in 19th Century Great Britain all the way through to the present day, where there has been a growing recognition of the role football can play in social development, not just in Europe but worldwide.  Clubs, leagues, associations, governing bodies and many other stakeholders have in recent years understood that the exponential growth in popularity and commercialisation of the game, brings with it an increased responsibility towards society as a whole. There is an increasing body of research becoming available and being carried out looking into the impact sporting organisations have in tackling critical issues.  This includes issues such as racism, health and wellbeing, youth unemployment, social inclusion and school attainment, while promoting important values such as team spirit, solidarity, tolerance, social responsibility and fair play. CSR, therefore, provides an opportunity for all organisations involved in football to demonstrate their accountability and commitment to society but at the same time engage with their supporters and local communities, enhance their reputation, develop brand loyalty and foster competitive advantage.

That said, as already mentioned, the huge amount of excellent community and social development work being carried out across the world of football on a daily basis, rarely gets the coverage and attention it deserves by the mainstream football media. It’s for this reason that the UEFA Foundation for Children, ECA and European Football for Development Network have teamed up to support the #Morethanfootball Action Weeks. The objective is to not only inform fans, sponsors and the wider football family of the various current CSR projects and initiatives but to also provide inspiration and ideas for other clubs, leagues and associations to become active in their communities. Building on the success of the previous 2 years of #Morethanfootball Action Weeks, the aim now is to use the momentum generated from the Action Weeks in 2019 to create an ongoing movement, providing the platform for professional football organisations to promote the power of football throughout the year.

 

#Passiton Video Challenge

Organisations and the wider football family are encouraged to participate in the 2019 #Passiton video challenge emphasising the power of football and what #Morethanfootball means to them and social media is also a vital communications channel. The hashtag #Morethanfootball will be used by the participating organisations to spread and share the message. 2019 is the third year of the #Morethanfootball Action Weeks and will build on the previous year’s success and growth in engagement and reach.

 

2019 #Morethanfootball Awards

This year will see the first #Morethanfootball Awards ceremony at the 13th EFDN Conference in Barcelona in November. There will be specific awards for the best campaigns and initiatives run during the #Morethanfoodball Action Weeks, which will be assessed not only on creativity and ingenuity but also on the quality of the content and the level of promotion and engagement. In order to be eligible for the awards, organisations should register details of their events and activities by email to actionweek@morethanfootball.eu and they will then receive a rewards application form.