#Morethanfootball Action Weeks Coming Up!

28 February 2023

#Morethanfootball Action Weeks Coming Up!

EFDN members, are you ready to show the world that you are #Morethanfootball? March is coming up, which means it’s time for our annual #Morethanfootball Action Weeks which will run from 17.03 till 13.04.2023! During the #Morethanfootball Action Weeks we ask you to create extra visibility for your ESG/CSR strategy and programmes and to show your solidarity on our #Morethanfootball platform! Work together with other organisations by tagging them and raise awareness and funds for your social projects.

This year the campaign will be even bigger in reach and number of participating organisations and also one with a bigger impact. For your foundation, for your club, league, Football Association, and most important: for your community. With all the wonderful initiatives enrolled in your communities, you help to create a better society.

It’s Time for A(u)ction!

We invite you to take part in a campaign that is going to make a huge impact. For your foundation, for your club, league or FA, and most important: for your community. 

With all the wonderful initiatives enrolled in your communities you help to create a better society. By using the power of football and share social development activities, together we can make an even greater positive impact! 
Together with your fans we are going to show the world that football is really more than just a game! In a unique collaboration with MatchWornShirt we give you the opportunity to raise funds for your activities.

Free Fundraiser with MatchWornShirt

This year we welcome back MatchWornShirt as official digital fundraising partner of the #Morethanfootball Campaign. MatchWornShirt is an expert in hosting shirt auctions for football clubs and foundations all over the world. Having raised over 9.2 million euros for charities so far together with 270 partner clubs, a database of 80,000+ shirt collectors and an individual shirt record at €55,019 MatchWornShirt knows how to maximise fundraising potential.

All participating clubs do not have to pay any setup fee and benefit from the full service including a free dedicated auction page, shirt collection, payment handling, promotional material, and advertising on social media. You only need to select one or more dedicated matches, collect the shirts of the full matchday squad (worn & issued) and have them signed. MatchWornShirt takes all work off your plate so foundations can focus on what really matters: their work in communities!

We are #Morethanfootball Scarves

In this year’s edition, we ask you to use your specially designed #Morethanfootball scarf. Your club scarf symbolises the support and pride fans feel for their club or country and now you can combine it with our #MorethanFootball message. Use the scarf in combination with your own club/league or FA’s branded scarf to show the world that you are #Morethanfootbal. Ask your players, staff, community programme participants and volunteers to make a photo or video with your club and the #Morethanfootball scarves and post them on your media channels with the #Morethanfootball. A fun idea would be perhaps to knot your scarves with befriended clubs to showcase you are together #Morethanfootball!

We ask all EFDN Members to post a single campaign image or video on the 17th of March to announce the start of the #MoreThanFootball Action weeks. After that, you can share your own pictures proving that you are #Morethanfootball during the whole campaign.

Register now on morethanfootball.eu/join-the-team. After signing up, we send you a social media promotion package with clear instructions on what you can post on social media.

#Morethanfootball Activities  

Show your fans, sponsors and partners your commitment by: 

• Promoting your community programmes during the #Morethanfootball Action Weeks 

• Working together with our 160+ EFDN member clubs, leagues and FAs

• Creating club-branded visuals on our Morethanfootball platform

• Using the #Morethanfootball visuals on social media or in your stadium

• Organising activities for beneficiaries and fans. 

• Registering for the 2023 More than Football Award 


17.03.2023 –Launch of the #Morethanfootball Action Weeks
24.03.2023 – Action Day – Football & Education
30.03.2023 – Action Day – Refugees and Social Inclusion
04.04.2023 – Action Day – Accessibility
06.04.2023 – International Day of Sport for Development and Peace
07.04.2023 – World Health Day 
11.04.2023 – Action Day – Gender Equality
13.04.2023 – Action Day – Sustainability and Climate Change

More than Football Award 2023 

Which EFDN member will succeed Northampton Town Community Trust and win the More than Football Award in 2023? The More than Football Award honours the best social initiatives in Europe delivered by a European club, league or FA. When your project is voted for as most impactful ESG/CSR programme in Europe, you also win a complete branded Mini-Pitch System sponsored by Musco Lighting. Register for the award, promote your project and win the prestigious More than Football Award!  


17.03.2023 – Start of the application period (EFDN members only) 

30.04.2023 – Deadline for the More than Football Award application

19.06.2023 – Announcement Long list More than Football Award

11.09.2023 – Announcement 4 shortlisted organisations 

14.11.2023 – More than Football Award Ceremony during 20th EFDN Conference