#Morethanfootball Action Weeks start today!

17 March 2023

#Morethanfootball Action Weeks start today!

Today, March 17th, #Morethanfootball Action Weeks start and will run till 13.04.2023 encouraging the participants to showcase their CSR/ESG related activities they organise in their communities.

The #Morethanfootball Action Weeks is a global campaign for the European football community to showcase the impact of their community and social responsibility activities and programmes. Initiated by the European Football for Development Network, the campaign provides the wider European football family with a platform to inform and engage with fans and stakeholders on their Community and Social Responsibility activities and raise awareness of the transformative role European club football can play in changing peoples’ lives for the better.

During the #Morethanfootball Action Weeks, the participating organisations celebrate the work they do on and off the pitch on a local, national and international level through special match-day activities, digital campaigns and the use of more traditional media methods such as banners, billboards, posters and brochures. Sign up here and join the campaign, or download the toolkit!

Create your own visual!

During the #Morethanfootball Action Weeks, the participants can take an opportunity to create their own visuals to celebrate the work they have done during the campaign within their organizations. You can easily create your #Morethanfootball visuals and banners for social media, websites and LED walls in the stadium. Be part of the #Morethanfootball campaign and start creating your own visuals for the social media channels here.

#Morethanfootball Scarves

In this year’s edition, we ask you to use your specially designed #Morethanfootball scarf. Your club scarf symbolises the support and pride fans feel for their club or country and now you can combine it with our #MorethanFootball message. Use the scarf in combination with your own club/league or FA’s branded scarf to show the world that you are #Morethanfootbal. Ask your players, staff, community programme participants and volunteers to make a photo or video with your club and the #Morethanfootball scarves and post them on your media channels with the #Morethanfootball. A fun idea would be perhaps to knot your scarves with befriended clubs to showcase you are together #Morethanfootball!

Not a member, you can request your scarf here: actionweek@morethanfootball.eu

After signing up, we send you a social media promotion package with clear instructions on what you can post on social media. Being part of #Morethanfootball Action Weeks means that you show your fans, sponsors, and partners that you are involved in:

• Promoting your community programmes during the #Morethanfootball Action Weeks 

• Working together with our 160+ EFDN member clubs, leagues and FAs

• Creating club-branded visuals on our Morethanfootball platform

• Using the #Morethanfootball visuals on social media or in your stadium

• Organising activities for beneficiaries and fans. 

• Registering for the 2023 More than Football Award (EFDN Members only)

You can register to be part of the commitment here.

MatchWornShirt Auction

This year we welcome back MatchWornShirt as official digital fundraising partner of the #Morethanfootball Campaign. MatchWornShirt is an expert in hosting shirt auctions for football clubs and foundations all over the world. Having raised over 9.2 million euros for charities so far together with 270 partner clubs, a database of 80,000+ shirt collectors and an individual shirt record at €55,019 MatchWornShirt knows how to maximise fundraising potential.

All participating clubs do not have to pay any setup fee and benefit from the full service including a free dedicated auction page, shirt collection, payment handling, promotional material, and advertising on social media. You only need to select one or more dedicated matches, collect the shirts of the full matchday squad (worn & issued) and have them signed. Together with your fans we are going to show the world that football is really more than just a game! In a unique collaboration with MatchWornShirt we give you the opportunity to raise funds for your activities. MatchWornShirt takes all work off your plate so foundations can focus on what really matters: their work in communities!

Action days schedule

Hereby, you can have an overview of all the dates related to our #Morethanfootball Action Weeks campaign.

17.03.2023 –Launch of the #Morethanfootball Action Weeks
24.03.2023 – Action Day – Football & Education
30.03.2023 – Action Day – Refugees and Social Inclusion
04.04.2023 – Action Day – Accessibility
06.04.2023 – International Day of Sport for Development and Peace
07.04.2023 – World Health Day 
11.04.2023 – Action Day – Gender Equality
13.04.2023 – Action Day – Sustainability and Climate Change