2019 Action Weeks: 19th March – 9th April
The 2019 #Morethanfootball Action Weeks will launch on the 19th of March and will run through until the 9th of April.
The global campaign for the European football community to showcase the impact of their community and social responsibility activities and programmes is supported by the UEFA Foundation for Children, the ECA and the European Football for Development Network and provides all community and socially engaged European football organisations with a platform to inform and engage with fans and stakeholders on their activities and raise awareness of the transformative role European club football can play in changing peoples’ lives for the better.
Organisations celebrate there initiatives and programmes through many different ways and new and creative initiatives are always encouraged. The previous two years have included activities such as special match-day activities, digital campaigns and the use of more traditional media methods such as banners, billboards, posters and brochures.
This years video challenge is #Passiton, calling on everyone who loves football to record a video sharing what ‘#Morethanfootball’ means to them and then ‘#Passiton’ nominating a colleague or friend to do the same. Organisations are encouraged to cooperate with their players and coaches to share with their followers and increase engagement and awareness.
The initial promotional video for the launch of the Action Weeks will also be made available to everyone through the #Morethanfootball website. Any organisation who would like to take part in the initial promotional #Passiton video can send high-quality videos of their #Passiton challenges to firstname.lastname@example.org before the 1st March 2019.
This year will also see the first #Morethanfootball Awards ceremony at the 13th EFDN Conference in Barcelona in November. There will be specific awards for the best campaigns and initiatives run during the #Morethanfoodball Action Weeks, which will be assessed not only on creativity and ingenuity but also on the quality of the content and the level of promotion and engagement. In order to be eligible for the awards, organisations should register details of their events and activities by email to email@example.com and they will then receive a rewards application form.
Building on the success of the previous 2 years of #Morethanfootball Action Weeks, see the 2018 Impact Report here, the aim for 2019 is to use the momentum generated from the Action Weeks to create an ongoing movement, providing the platform for professional football organisations to promote the power of football continuously.